Case Study: San Francisco Bay Ferry boosts niche audience reach with Simulmedia’s TV+

San Francisco Bay Ferry reaches nearly 100,000 people with Simulmedia

San Francisco Bay Ferry, a public ferry service with over 10,000 daily passengers, needed to build brand awareness among two niche demographics in the Bay Area: singles and families interested in leisure excursions. Their challenge was to reach this specific audience cost-effectively without wasting impressions outside their geographic location. They partnered with the vendor Simulmedia to address this using their TV+ platform.

Simulmedia utilized its TV+ platform's predictive analytics and viewership data to precisely target the ferry's strategic audience. The solution delivered nearly 500,000 impressions and a reach of nearly 100,000 people at a cost of just $0.17 per reach. This campaign provided San Francisco Bay Ferry with valuable geographic insights into their audience for future optimizations.

San Francisco Bay Ferry