Case Study: a premium department store boosts reach and website visits with Simulmedia TV+

Premium Department Store drives 1.2M attributable visits with Simulmedia

Simulmedia partnered with a premium department store that was underinvested in television advertising and dissatisfied with its digital media results. The client's challenge was to develop a robust TV strategy that would increase brand awareness and drive traffic to its website to remain competitive.

Using its TV+ platform, Simulmedia implemented a cross-channel campaign across 64 linear and CTV networks to reach new audiences while minimizing wasteful duplication. The results were significant, including reaching 15 million people in the guaranteed target, driving 1.2 million attributable website visits, and generating $173K in incremental media value for the client.