Case Study: OTC Brand achieves 25% more reach with Simulmedia’s data-driven linear TV buying

OTC Brand reaches 25% more viewers with Simulmedia at the same budget

OTC Brand, an over-the-counter healthcare brand, faced the challenge of traditional TV buying overserving heavy viewers on a handful of networks, missing the broad audience of light buyers that drive growth. They partnered with Simulmedia and its data-driven linear TV approach to find this unreached audience across the fragmented TV landscape.

Simulmedia implemented a campaign for OTC Brand across 52 networks, using its algorithm to cherry-pick spots for incremental reach. This solution delivered 25% more unique viewers, reaching 5.9 million additional people within the strategic target audience on the same budget. Simulmedia achieved this significant increase in reach at a near-identical cost efficiency compared to a traditional top-10 network buy.