Case Study: Monster improves CTV performance with Simulmedia’s TV+ automated performance optimization

Monster reduces CPA by 63% with Simulmedia

Monster, an online employment solution, partnered with Simulmedia to tackle the challenge of maximizing the impact of their connected TV (CTV) campaign under budget constraints. Their goal was to optimize key performance metrics, including Cost per Action (CPA), and replicate the remarkable success they had previously seen with their linear TV campaigns, all while investing more into the CTV space without compromising on performance.

Simulmedia implemented its TV+ platform’s Automated Performance Optimization (APO) feature for Monster’s CTV campaign. This machine learning engine used real-time web and app data to automatically reallocate budget to the most effective parameters. The solution delivered outstanding results, including a 63% reduction in Cost per Action for Unique Job Application Starts. This measurable impact was so significant that Monster chose to reallocate a portion of its spending from YouTube to its CTV campaigns powered by Simulmedia.

Monster