Case Study: Monster reaches new jobseekers with Simulmedia’s TV+ platform

Monster drives 23.1% apply-start conversions with Simulmedia

Monster, an online jobs service pioneer, faced the challenge of reaching a new audience of jobseekers during the "Great Resignation" with a marketing budget far smaller than its competitors. They needed to overcome audience fragmentation across linear and connected TV to efficiently drive website visits and applications. To address this, they turned to vendor Simulmedia and its TV+® platform for a cross-channel TV advertising solution.

Simulmedia implemented a data-driven campaign using its TV+ platform to plan and buy ads across both linear and CTV. The solution successfully reached new audiences, with the CTV portion delivering 68% incremental reach from viewers not exposed on linear TV. The campaign generated a 23.1% conversion rate on Monster's website and delivered 119% of its guaranteed impressions, effectively driving key business outcomes.

Monster