Case Study: Metro Vein Centers reduces cost per visitor with Simulmedia

Metro Vein Centers cuts cost per visitor to $14.86 with Simulmedia

Metro Vein Centers, a vein treatment clinic with locations in four states, faced the challenge of driving brand awareness among a niche local demographic without wasting ad spend on a national audience. They turned to the vendor Simulmedia and its TV+ platform to leverage connected TV's granular targeting capabilities for a more efficient and effective campaign.

Simulmedia implemented a solution using its TV+ platform that combined advanced geotargeting and retargeting campaigns. This strategy allowed Metro Vein Centers to reach new local prospects while also re-engaging previous website visitors. As a result, Simulmedia drove down the cost per visitor to $14.86 and then reduced it by 85% in a subsequent campaign, leading to a renewed partnership with the client.

Metro Vein Centers