Case Study: Keen achieves 90M+ reach and 13% higher profit ROI with Simulmedia TV+

Keen boosts ROI 13% and reaches 90M viewers with Simulmedia

Simulmedia partnered with Keen, a leading over-the-counter brand, to tackle the challenge of maximizing sales during the highly competitive cold and flu season. The brand needed to cut through the holiday advertising clutter and align its campaign with unpredictable consumer demand, requiring a strategy that delivered both precision and massive scale.

Using its TV+ platform, Simulmedia implemented a data-driven solution that combined linear and connected TV. This cross-channel strategy reached over 90 million unique viewers, drove a 274% lift in web traffic, and boosted the brand's profit ROI by 13%, delivering their strongest TV performance on record.

Keen