Case Study: Innovo boosts awareness and online sales with Simulmedia TV advertising

Innovo boosts site visitors by 265% with Simulmedia

Innovo, a company offering a non-invasive wearable device to treat stress urinary incontinence in women, faced the challenge of boosting brand awareness and online sales. They needed a TV advertising strategy that could efficiently reach their target audience of women over 35 with sensitive creative to educate viewers on a often-taboo topic. They partnered with the vendor Simulmedia to implement a data-driven campaign.

Simulmedia used its TV+ platform to run a hybrid campaign combining audience-based cable buys with content-based broadcast network programming. This strategy, paired with new, emotionally resonant creative from Quirk Creative, drove significant results. The campaign delivered 381 million impressions, increased site visitors by 265%, and grew the response rate by 199%. Simulmedia's solution also decreased the cost-per-visitor by 45% after the new creative was introduced.

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