Case Study: Experian cuts app install CPI by 4x with Simulmedia

Experian cuts CPI 4x and adds $2.1M in value with Simulmedia

Experian needed to drive app installs for four distinct credit-active audience segments through linear TV advertising. The challenge was that traditional buying methods, which favored premium networks, obscured true cost-per-install (CPI) performance for each individual audience. Partnering with Simulmedia and using its TV+® media buying platform, they sought precise visibility into which inventory was actually driving conversions.

Simulmedia's solution used data-driven forecasting and audience modeling to shift Experian's spend away from expensive, underperforming inventory like news and primetime. Instead, they targeted more efficient entertainment networks and off-peak dayparts where the specific audiences were known to over-index. This strategy, implemented by Simulmedia, cut Experian's CPI by 4x compared to premium network benchmarks, delivering $2.1 million in additional value on the same budget.

Experian