Case Study: Beyond Meat achieves greater reach and brand awareness with Simulmedia TV+

Beyond Meat delivers 145% of guaranteed impressions with Simulmedia

Beyond Meat, a leading plant-based meat company, faced significant challenges with TV advertising due to limited budgets, resources, and a lack of transparency from previous vendors. They partnered with Simulmedia and its TV+ platform to drive reach cost-effectively and build brand awareness.

Simulmedia provided a transparent, data-driven solution using its TV+ dashboard, offering real-time insights and access to premium inventory. The campaign delivered 145% of guaranteed impressions (56M) and maintained an optimal frequency of 2.01. The cross-channel approach efficiently combined linear and connected TV, driving significant brand awareness for Beyond Meat.

Beyond Meat