Case Study: a leading cable network drives holiday movie tune-ins with Simulmedia's TV+

a leading cable network drove 860K tune-in conversions with Simulmedia

A leading cable network faced the challenge of driving tune-ins for its four holiday movie premieres amidst intense seasonal competition and high audience fragmentation. To effectively reach its target audience and maximize conversions, the network partnered with Simulmedia and its TV+ platform.

Simulmedia built a custom audience targeting households with a high propensity to watch holiday movies, rather than relying solely on demographics. Using its TV+ platform's predictive technology, the campaign drove over 860,000 conversions at a CPCV of $0.35 and delivered 105% of the guaranteed audience, achieving twice the conversions of the network's base plan.