Case Study: Chrysler increases revenue by $1m per day with SIMUL8

Chrysler boosts revenue by $1M per day with SIMUL8

The automotive manufacturer Chrysler faced the challenge of meeting a substantial rise in customer demand for its new car models. Their Brampton Assembly plant needed to increase its daily production rate without increasing operational costs. To address this, they utilized SIMUL8's manufacturing simulation software to study their production line and identify opportunities for improvement.

Using SIMUL8, Chrysler's team created a simulation that incorporated real factory data to accurately identify production bottlenecks. By testing and implementing changes to decrease cycle times at specific stations, they successfully increased their manufacturing throughput. The solution enabled Chrysler to increase production by 39 units per day, which resulted in an additional $1 million in revenue daily without incurring extra costs. Chrysler continues to use SIMUL8 for ongoing process improvement projects.

Chrysler