Case Study: University of Montana boosts applications with Simpson Scarborough

University of Montana boosts applications 24% with Simpson Scarborough

The University of Montana, a flagship university, faced the challenge of differentiating itself beyond its scenic location. To stand out from competitors, it needed a new brand story that focused on its people and their impact. The university partnered with SimpsonScarborough for strategy, creative, and web services to address this.

SimpsonScarborough developed a bold creative solution inspired by the personality of the Grizzly, using vibrant photography and graphics to bring the university alive. This approach resulted in significant measurable impact, including 250k views and a 198% increase in total users within the first six months. Most notably, the campaign led to a 24% increase in submitted applications.

University of Montana