Case Study: University of Michigan builds a movement around Vision 2034 with Simpson Scarborough

University of Michigan drives 105M impressions with Simpson Scarborough

The University of Michigan faced the challenge of turning its Vision 2034 strategic roadmap into an inspiring narrative that would shift public perception of higher education and galvanize its community. To achieve this, they partnered with the vendor SimpsonScarborough for strategy and creative services.

SimpsonScarborough developed the "Look to Michigan" campaign, which included a fresh visual identity and a dynamic microsite to position the university as a leader solving global challenges. The results were significant, with the campaign delivering over 105 million impressions and a 13% engagement rate. SimpsonScarborough helped transform the strategic plan into a living narrative that spurred fundraising and bolstered the university's leadership position.

University of Michigan