Case Study: University of Colorado improves statewide perception of higher education with SimpsonScarborough

University of Colorado boosts positive perception 15% with Simpson Scarborough

The University of Colorado, the state's largest higher education system, faced a significant challenge as 40% of Coloradans believed a four-year degree was not worth the investment. They partnered with the vendor Simpson Scarborough for a comprehensive solution involving research & analytics, strategy, creative, web, and media services to change this perception and raise awareness of the university's contributions.

Simpson Scarborough crafted an integrated campaign built on the mutual "love affair" between the university and the state. The solution involved a large media buy and partnerships with local outlets to engage skeptics. The results were highly successful, yielding a 15% increase in positive perception among prospective parents, 358 million impressions across Colorado, and a finding that 89% of Coloradans believe the university positively impacts the state.

University of Colorado