Case Study: University at Buffalo Graduate School of Education improves engagement and recruitment with Simpson Scarborough

University at Buffalo Graduate School of Education boosts engagement to 59% with Simpson Scarborough

The University at Buffalo Graduate School of Education (UB GSE) faced a challenge with its dense and repetitive website, which buried its compelling mission under layers of content and failed to inspire prospective students. They turned to the vendor SimpsonScarborough for a strategic web solution to create a more human-centered online presence that would guide prospects to apply.

SimpsonScarborough addressed this by streamlining the information architecture, eliminating over 140 low-value pages, and rewriting content for clarity and purpose. The results were significant, with a 16-point increase in engagement rate and a 59% total engagement rate after 90 days, demonstrating a more effective platform for student recruitment.

University at Buffalo Graduate School of Education