Case Study: St. Edward’s University boosts website engagement with Simpson Scarborough

St. Edward’s University boosts website inspiration by 59% with Simpson Scarborough

St. Edward’s University faced challenges with an outdated website that hindered its marketing team's ability to support brand growth following organizational changes. The university partnered with SimpsonScarborough for strategy, creative, and web services to build a vibrant online presence to bolster its reputation and revenue.

SimpsonScarborough’s solution focused on telling an inspiring story to resonate with unfamiliar audiences, showcasing student experiences and outcomes. They established an ongoing partnership for continuous improvements, prioritized user-friendly design and navigation, and implemented the Drupal CMS to streamline workflows. The results included a 59% increase in how inspiring familiar audiences found the site and an 83% increase in how impressive unfamiliar audiences found it.

St. Edward’s University