Case Study: South Louisiana Community College strengthens recruitment and fundraising with SimpsonScarborough brand strategy

South Louisiana Community College boosts recruitment within 20 minutes of home with Simpson Scarborough

South Louisiana Community College (SoLAcc) faced a challenge in redefining its identity to boost recruitment and strengthen fundraising while staying true to its deep community roots. The college partnered with SimpsonScarborough, which employed its research & analytics, strategy, and creative services to address this need.

SimpsonScarborough implemented a comprehensive branding strategy that highlighted SoLAcc’s role in its region, creating a new visual system and unifying messaging. The rebrand was met with widespread enthusiasm from the community and successfully helped strengthen SoLAcc’s recruitment and fundraising efforts, reinforcing its role as a driver of social mobility and economic growth.

South Louisiana Community College (SoLAcc)