Case Study: Scripps College boosts enrollment, giving, and brand engagement with SimpsonScarborough

Scripps College drives record-setting enrollment and giving with Simpson Scarborough

Scripps College partnered with SimpsonScarborough to tackle a critical brand refresh during a challenging pandemic year. The college's key goals were to solidify enrollment and yield for 2021, boost donor and alumnae engagement for its Day of Giving, and unveil a new institutional identity. They needed an authentic and data-driven strategy to honor their legacy while resonating with modern women.

SimpsonScarborough conducted extensive research and audits to craft a comprehensive brand strategy. This included a new brand platform, creative concepts, and tailored campaign strategies that extended from a Day of Giving microsite to digital yield campaigns. The new brand generated record-setting success, deepening connections with constituents and proving to be a game-changer for enrollment and engagement in a difficult year.

Scripps College