Case Study: Sam Houston State University builds a purpose-driven brand with Simpson Scarborough

Sam Houston State University launches new shsu.edu in Fall 2025 with Simpson Scarborough

Sam Houston State University faced the challenge of an outdated brand that was not resonating in the competitive Texas higher education market. Their story of grit and service was not breaking through, and they needed a new unifying brand idea to connect with first-generation students and signal their broader impact. The university partnered with Simpson Scarborough for a comprehensive brand strategy and creative solution to address this.

Simpson Scarborough implemented a new purpose-driven brand platform, which included a modernized logo, a redesigned admissions viewbook, and a new website. The solution successfully unified the campus and positioned the university for future growth. While specific performance numbers are still to come, the new brand received immediate recognition with multiple awards, including a Gold Educational Advertising Award. The momentum from Simpson Scarborough's work has laid a strong foundation for a cohesive and impactful brand.

Sam Houston State University