Case Study: Palmer College of Chiropractic evolves its brand and digital presence with Simpson Scarborough

Palmer College of Chiropractic modernizes its brand with Simpson Scarborough, extending its 100-year legacy online

Palmer College of Chiropractic faced the challenge of honoring its legacy as the founding institution of chiropractic while proving its modern relevance and leadership in evidence-informed education and research to a new generation. The college partnered with SimpsonScarborough, which utilized its research, analytics, strategy, and creative services to bridge this perception gap.

SimpsonScarborough developed a new brand strategy that reframed Palmer's legacy as a continuous line from the profession's origin to its future. The solution included modernized visual and verbal identity, a refreshed website, and aligned digital storytelling. This repositioning successfully connected the college's historic foundation to its forward-looking mission, solidifying its status as the trusted leader in the field.

Palmer College of Chiropractic