Case Study: Indiana State University boosts applications and enrollment with Simpson Scarborough

Indiana State University boosts applications 15% in 4 months with Simpson Scarborough

Indiana State University faced years of enrollment declines and a perception as a "backup school." With public confidence in higher education waning, the university needed to reinvent itself to become a relevant, first-choice destination for outcome-driven students. They partnered with vendor SimpsonScarborough for research & analytics, strategy, and creative services to address this challenge.

SimpsonScarborough developed the "All In" creative campaign to communicate the university's total commitment to student success and real-world outcomes. This strategy led to a meaningful reversal in application trends, including a 15% year-over-year increase in overall applications and a 13% increase in freshman enrollment shortly after the campaign's launch.

Indiana State University