Case Study: Emory University sharpens its brand and boosts interest with Simpson Scarborough

Emory University boosts prospective student familiarity to 87% with Simpson Scarborough

Emory University, a prestigious liberal arts institution, partnered with SimpsonScarborough to address its branding challenges. The university needed to differentiate its identity beyond its renowned healthcare system and clarify its value proposition in a competitive landscape, aiming to better reflect the student experience and bolster its academic reputation.

SimpsonScarborough developed a comprehensive brand strategy anchored in the concept of "Ambition through Heart," which paired academic prestige with a narrative of passion and purpose. This new platform led to significant measurable impacts, including an 87% familiarity rate among prospective students, a 15% increase in interest from parents, and 63% of parents naming Emory a first or top choice.

Emory University