Case Study: Cornell University inspires global donor engagement with SimpsonScarborough

Cornell University raises $5.7B with Simpson Scarborough

Cornell University partnered with SimpsonScarborough for its $5 billion comprehensive campaign. The challenge was to create a compelling narrative that would help donors connect with the university's mission and feel the impact of their gifts, distinguishing Cornell from a million other good causes.

SimpsonScarborough developed a strategy that let Cornellians speak for themselves by sourcing compelling quotes and images from the university's archives. The solution included an anthem video, a campaign microsite, and a set of over 40 visually striking 'Block C' designs to tell impact stories. The campaign successfully engaged 200,000 alums and surpassed its goal by raising over $5.7 billion, with 26,000 donors giving $500 or less.

Cornell University