Case Study: California State University, Chico boosts enrollment and brand awareness with Simpson Scarborough

California State University, Chico boosts brand awareness 30% with Simpson Scarborough

California State University, Chico was facing nearly five years of enrollment decline due to shrinking college-bound populations and increased market competition. To reverse this trend, the university partnered with SimpsonScarborough, which utilized its research, analytics, strategy, creative, web, and media services to address the challenge.

SimpsonScarborough developed and launched a bold brand awareness campaign using a balanced media plan across multiple channels. This solution successfully reversed the enrollment trend, resulting in two consecutive years of growth. Measurable impacts included a 30% increase in brand awareness among prospective students and a 10% increase in those viewing Chico State as a first-choice school, along with significantly higher ad recall and click-through rates.

California State University, Chico