Case Study: Cal Poly Humboldt drives record-breaking enrollment growth with SimpsonScarborough

Cal Poly Humboldt increases undergraduate enrollment 53% with Simpson Scarborough

Cal Poly Humboldt faced the dual challenge of living up to its new state-designated polytechnic status while also reshaping its narrative to reflect its unique location and future-focused mission. To address this, the university partnered with vendor Simpson Scarborough for a comprehensive suite of services including strategy, creative, web, and media.

Simpson Scarborough developed a new immersive brand identity with a distinct visual and verbal language, culminating in a complete website redesign. This solution successfully elevated Humboldt's story, leading to a significant measurable impact: a 53% increase in undergraduate enrollment, an 86% increase in first-year applications, and a 74% increase in transfer and graduate applicants.

Cal Poly Humboldt