Case Study: Bryn Mawr College modernizes its brand and website with Simpson Scarborough

Bryn Mawr College modernizes its brand for the next 140 years with Simpson Scarborough

Bryn Mawr College, a distinguished women's liberal arts institution, faced the challenge of modernizing its brand to attract a new generation of right-fit students while maintaining its legacy. They partnered with the vendor SimpsonScarborough, which provided research, strategy, and creative services to develop a unifying brand position that would resonate with both prospective students and internal stakeholders.

SimpsonScarborough implemented a solution that included a strategic brand platform and a logo evolution. This highlighted the College's academic rigor and intellectual impact, transforming its traditional Latin motto into a modern call to action. The results were a refreshed brand that speaks authentically to Bryn Mawr's values, attracting a diverse student body, which is showcased through updated admissions materials and a redesigned website.

Bryn Mawr College