Case Study: Boise State University unites academics and athletics to power a $500M campaign with Simpson Scarborough

Boise State University nears $500M campaign goal with Simpson Scarborough

Boise State University faced the challenge of launching a $500 million comprehensive fundraising campaign that needed to inspire donors and unify internal stakeholders while maintaining cohesion with its existing institutional brand. The university engaged the vendor Simpson Scarborough to provide research, strategy, and creative services to develop a compelling campaign sub-brand.

Simpson Scarborough developed the "Unbridled" campaign sub-brand, leveraging the university's Bronco mascot as a unifying metaphor. The integrated solution included bold visuals, powerful messaging, and a seamless web experience. As a result, the campaign raised $400 million, engaged over 28,000 individual donors, created 1,081 new scholarships, and funded 16 endowed faculty positions, demonstrating remarkable progress toward its goal.

Boise State University