Case Study: Boise State University boosts brand awareness and campus-wide innovation with Simpson Scarborough

Boise State University boosts brand awareness 28% with Simpson Scarborough

Boise State University wanted to extend its legacy of innovation, known as "Blue Turf Thinking," beyond its nationally recognized athletics program to encompass its entire campus and broader impact. The university partnered with the vendor SimpsonScarborough, which employed its services in research & analytics, strategy, creative, web, and media to address this challenge.

SimpsonScarborough built and launched a campus-wide brand strategy that transformed "Blue Turf Thinking" into a rallying cry for the entire institution. The solution included a targeted statewide campaign with a TV spot, paid media, a landing page, and large-scale environmental installations. The results were significant, including over 40 million digital impressions, a 28% lift in brand awareness, and 1.16 million out-of-home impressions.

Boise State University