Case Study: Baylor University strengthens its Christian brand and academic appeal with SimpsonScarborough’s Baylor in Deed campaign

Baylor University launches Baylor in Deed in 2024 with Simpson Scarborough

Baylor University sought to align its brand with its new strategic vision, as awareness had grown but many prospective students and parents still had misconceptions about its Christian identity and academic offerings. This lack of clarity was impacting the university's reputation and yield. To address this challenge, Baylor partnered with SimpsonScarborough for research, strategy, and creative services.

SimpsonScarborough developed the "Baylor in Deed" brand campaign to emphasize the university's values in action, showcasing the intersection of faith, knowledge, and service. The campaign successfully launched internally, generating strong excitement among faculty and staff. SimpsonScarborough's solution aims to broaden awareness of Baylor's vision and attract prospective students seeking a meaningful, faith-driven education.

Baylor University