Case Study: Hub Property Care re-engages dormant customers and wins new jobs with Simpro and Delight

Hub Property Care boosts open rates to 70% with Simpro

Hub Property Care, a UK-based residential maintenance company, faced the challenge of staying top-of-mind with its growing customer base. As a user of Simpro, the company had accumulated years of customer data but lacked the marketing resources to proactively re-engage dormant clients and turn those relationships into new jobs.

By implementing Simpro's Delight customer engagement solution, Hub Property Care automated personalized email outreach to dormant customers. The system analyzed job history in Simpro to send relevant messages, achieving email open rates approaching 70% and click-through rates around 4%. This Simpro-powered solution sent hundreds of unique emails automatically, successfully re-engaging past customers and directly generating new work orders without adding manual effort for the team.

Hub Property Care