Case Study: Credit Acceptance achieves 98% employee engagement with Simpplr

Credit Acceptance propels 98% employee engagement with Simpplr

Credit Acceptance, a Detroit-based finance company with 2,200+ employees, faced rapid growth and a newly distributed, mostly remote workforce—many staff work from cars or on the phone—while trying to preserve a strong culture and reach employees where they are. With an outdated intranet and a goal to boost engagement (including a push for Fortune’s top 10 Best Companies), Credit Acceptance rebuilt its intranet on the Simpplr platform and launched PRIDEnet to create a single digital source of truth.

Simpplr delivered a modern intranet and newsletter capability (PRIDEnet Now!) that enabled targeted, measurable communications—reducing mass emails, supporting a brand refresh, and driving engagement through tactics like contests and above‑the‑fold story clustering. Ten months after rollout, Simpplr-powered PRIDEnet achieved a 98% adoption/engagement rate, 76% newsletter open rates (10% click rate), and a 25% reduction in all‑company emails (about 200 fewer per year), with ongoing plans to expand leader and event communications.

Credit Acceptance

Krystal Barrad

Web Content Specialist