Case Study: Neat reduces user churn by 20% with Simpo

How Simpo Helped Neat Reduce User Churn by 20%

Neat, a bookkeeping software company, needed a better way to onboard users, announce updates, collect feedback, and make its knowledge base easier to find across its growing ecosystem of seven applications. After struggling with a complex digital adoption platform, Neat turned to Simpo for a simpler, more customer-centric solution to improve the in-app experience and reduce confusion and churn.

Simpo implemented Smart Walkthroughs, Targeted Announcements, Universal Knowledge Search, and NPS & Surveys across Neat’s apps, including Neat Cloud and its mobile and legacy tools. The results were strong: Simpo helped Neat save an estimated 2,080 engineering hours, cut support calls by 55%, and reduce churn by 20% year over year, while improving satisfaction and adoption.

Neat

Jeff Gove

Vice President Operations