Case Study: Pricklee streamlines field sales execution with SimplyDepo

Pricklee streamlines field sales with SimplyDepo across 5 reps

Pricklee, a natural hydration beverage brand, faced challenges with its field sales execution as it scaled. Their previous field sales CRM was becoming too expensive and lacked CPG-specific features for tracking in-store actions like facings and can dates, leading to reliance on memory and fragmented visibility. They turned to SimplyDepo for a more suitable route planning and retail execution platform.

By implementing SimplyDepo, Pricklee streamlined daily route planning for its five sales reps and gained real-time visibility into field activity. The solution provided custom in-store forms for consistent execution and built-in photo capture, which improved follow-ups and team communication. As a result, Pricklee established a documented, repeatable field operating rhythm that no longer depended on rep memory. SimplyDepo delivered an affordable, purpose-built solution that replaced their previous tool.

Pricklee