Case Study: Green Penny (driver training specialists) achieves streamlined scheduling and business growth with SimplyBook.me

Why Green Penny Driver Training Specialists Use SimplyBook.me

Green Penny, run by driving training specialists Andrew O'Donnell and Sam Ghailan, provides driving instructor development and fleet driver training for councils and large clients. As the business scaled and competed with firms already using scheduling tools, coordinating appointments with city councils and government officials became a major bottleneck; their previous WordPress plugin was unreliable, causing disappearing bookings, providers and disconnected calendars. They needed a public, bookable calendar with immediate payment and robust scheduling to meet client expectations.

SimplyBook.me provided a comprehensive, reliable booking platform that handled multiple locations and a large staff. Key features such as customizable intake forms and downloadable Excel reports cut admin time by capturing required information up front and integrating with their systems. The system stabilized scheduling, allowed Green Penny to expand their operations, and became essential to maintaining relationships with council clients and keeping the business running.

Green Penny

Andrew O’Donnell

Driver Training Specialists