Case Study: The Gray Lab achieves self-sufficient bookings with SimplyBook.me

The Gray Lab - Customer Case Study

The Gray Lab, a creative studio, co-working, and conference space in downtown Salem, Oregon, needed a way to make its business more self-sufficient while handling bookings, member management, and changing demand. With few local competitors but challenges from COVID, fluctuating remote-work trends, and underused space, the team turned to SimplyBook.me to manage reservations through their website.

SimplyBook.me implemented a customizable booking system that became the main booking destination, replacing their earlier setup and streamlining everything from door codes to booking details. The Gray Lab says the platform’s modern design and flexible features helped support recurring customers and memberships, and custom pages later let them add more information about workshops. The result was a more hands-off booking process that helped the business run more efficiently and attract repeat business through a simple online flow.

The Gray Lab

Bryon Neal Daniels

The Gray Lab