Case Study: Blue Spinach achieves streamlined appointment booking and boosted online resale sales with SimplyBook.me

Blue Spinach Sustainable Luxury Resale and Retail by Appointment

Blue Spinach is an Australian luxury consignment resale and retail specialist founded in 1996, known for its focus on authenticity, sustainability and bespoke customer service. As the business grew online and demand for by‑appointment shopping and consignment services increased, they faced the challenge of scaling a highly hands‑on, trust‑based process while competing with large, high‑volume resale platforms.

Blue Spinach integrated SimplyBook.me’s scheduling solution — embedding the booking widget on their site and Instagram and using the admin app — to offer dedicated appointment types (e.g., Book to Shop, Consign, Authenticate, Restore). The system streamlined bookings, improved schedule management, preserved their personalized client experience, and supported growth; after a year of use they report the platform met expectations with seamless integration and no issues.

Blue Spinach

Jane Thompson

Founder