Case Study: Oceans 234 boosts direct website traffic with Simply180

Oceans 234 boosts direct web traffic 77.33% with Simply180

Oceans 234, a 20-year-old oceanfront restaurant, needed to revitalize its brand and increase traffic. The vendor Simply180 was engaged for a comprehensive suite of services including marketing strategy, brand development, and creative campaign concept to address this challenge.

Simply180 developed a new strategic positioning for the restaurant, focusing on its appeal as a place to impress others. They executed photo and video shoots to highlight the food and views, created witty headlines, and ran a saturated social media campaign in the targeted area. This solution drove a 77.33% year-over-year increase in direct website traffic and a 42.62% increase in overall website traffic in under three months, making reservations highly sought after despite increased menu prices.

Oceans 234