Case Study: Madeira at St. Augustine boosts luxury home sales with Simply180

Madeira at St. Augustine boosts website traffic 347% with Simply180

Madeira at St. Augustine, a residential development community, faced the challenge of rebranding and marketing its new phase of luxury homes to attract seasonal residents. Their outdated brand identity from 2004 was not suited to promoting the premium offerings. They engaged the vendor Simply180 for services including brand positioning, marketing strategy, and a comprehensive creative campaign.

Simply180 developed a new brand foundation and visual identity centered on "Southern Coastal Living at Its Best." The solution included a rebuilt website, new signage, and a multi-channel media campaign featuring video and digital advertising. The results were immediate and significant, with website traffic surging 347% in the first month. The campaign also generated high-quality engagement, with over 54% of viewers watching the entire video ad, nearly double the YouTube average.

Madeira at St. Augustine