Case Study: Jon Effron & Company / Compass boosts social engagement and website traffic with Simply180

Jon Effron & Company / Compass boosts direct traffic 3x with Simply180

The customer, Jon Effron & Company, a residential real estate brokerage in Atlanta, faced the challenge of promoting its brand. The vendor Simply180 was enlisted to develop a social media advertising campaign.

Simply180 collaborated with the client to produce a series of selfie-style videos featuring tips for home sellers and buyers. These videos were run as paid ads on Facebook and Instagram. The campaign resulted in a remarkable reach and engagement, a significant increase in website traffic, and a threefold increase in direct browser traffic. Simply180's strategy demonstrated a clear cause-and-effect relationship between the paid social activity and heightened brand awareness.

Jon Effron & Company / Compass