Case Study: Nashville CVC achieves a 25.7% increase in engagement per post and streamlined social strategy with Simply Measured

Simply Measured Helped Nashville CVC Spur a 25.7% Increase In Engagement Per Post and Streamline Their Social Media Strategy

Nashville CVC, the organization that promotes Music City’s $6 billion travel and entertainment economy, faced a pressing analytics problem: a lean digital team was spending hours manually collecting sparse, inconsistent social data because each channel’s native reporting was limited. To centralize reporting and gain deeper insights, Nashville CVC selected Simply Measured’s social analytics solution to streamline tracking and measurement across platforms.

Simply Measured delivered a single platform for granular, real‑time cross‑platform social analytics plus proactive customer success support, cutting the team’s manual work and enabling data‑driven decisions. The impact was measurable: a 25.7% increase in average engagement per post, 21% more web traffic from social referrals, and audience growth of 43% on Twitter (29% on Instagram and 17% on Facebook), helping Nashville CVC build a cohesive, results‑driven social strategy.

Nashville CVC

Allie Hardee

Director of Digital Marketing