Case Study: Trek Bicycle achieves 82% increase in engagement per post with Simply Measured

One of the World’s Largest Bike Manufacturer Uses Simply Measured to Increase Engagement

Trek Bicycle, one of the world’s largest bicycle manufacturers with brands including Trek, Electra, Bontrager and Diamant, needed to create unique content across 90+ countries while maintaining a consistent global brand and standardized measurement. To address this, Trek Bicycle used Simply Measured’s social analytics solution to identify high-performing content types and align teams around a common measurement approach.

Working with Simply Measured, Trek standardized on “engagement per post” as the core metric, tracked performance over time, and shared regional results to foster learning and competition. Using Simply Measured for content evaluation, monitoring and reporting, Trek Bicycle achieved an 82% increase in engagement per post and a 61% increase in total engagement.

Trek Bicycle