Case Study: Garmentory achieves measurable gains in social-driven traffic, conversions, and revenue with Simply Measured

Leveraging sharing and purchase insights for increased social traffic, conversions, and revenue

Garmentory, a fast-growing online retailer of emerging and contemporary fashion, struggled to quantify social’s impact across the buyer’s journey. Relying on Google Analytics, native platform reports, and a publishing tool (recently switched from Hootsuite to Buffer) left gaps in cross-channel attribution and little insight into which products resonated with shoppers. To solve this, Garmentory engaged Simply Measured and deployed Simply Measured Social Analytics along with Content Share Tracking and Conversion Tracking.

Simply Measured implemented a lightweight tracking script, set up conversion events and business values for purchases, add-to-bag, email sign-ups, and offers, and unified funnel metrics from impressions to revenue. The platform revealed that over half of Garmentory’s earned social traffic came from private messaging (dark social) and enabled the team to boost URLs that were being shared most. In the first 90 days Garmentory saw measurable lifts across the funnel — visits +19%, pageviews +26.5%, conversions +79%, purchases +18% and total engagement +45% — allowing the team to optimize content, product sharing, and feature priorities.

Garmentory

Elisa Kosonen

VP of Communications