Case Study: WeddingWire achieves 175% Facebook engagement growth and saves 3–5 hours/week with Simply Measured

How Simply Measured Helped WeddingWire Achieve 175% Year-Over-Year Engagement Growth

WeddingWire, a platform connecting engaged couples to venues and vendors, faced a time-consuming challenge: their social team spent hours each week manually collecting and calculating metrics across Facebook, Instagram, Pinterest, Snapchat and Twitter. Senior Social Media Specialist Halie Greening and Director Katie Drossos needed a single, reliable source of social analytics—so they adopted Simply Measured’s social analytics and automated reporting to consolidate insights and speed reporting.

Simply Measured delivered automated, visual reports that centralized follower growth, top-performing content, engagement rates and competitor comparisons, enabling WeddingWire to produce executive-ready social health reports in under five minutes. The results: 3–5 hours saved per week on data entry, a 175% year‑over‑year increase in Facebook engagement, 83% more Instagram engagement, 30% growth in Pinterest followers, and milestone totals of 1,000,000 Facebook and 500,000 Instagram followers—freeing the team to create more data-driven content.

WeddingWire

Halie Greening

Senior Social Media Specialist