Case Study: Make‑A‑Wish achieves 41.5% increase in social engagement with Simply Measured

How Simply Measured Helped the Make-A-Wish Foundation Increase Social Engagement by over 41%

Make‑A‑Wish, a leading children’s charity, faced fragmented and hard‑to‑actionize social data: native platform analytics required manual spreadsheets, had poor hashtag and dark‑social visibility, and offered limited conversion insight. To address this gap, Make‑A‑Wish turned to Simply Measured’s social analytics platform, using its funnel‑wide analytics, conversion tracking, content labeling and competitive tracking across Facebook, Twitter, Instagram, LinkedIn and YouTube.

Simply Measured consolidated all key metrics into one dashboard, enabled tracking of traffic and conversions from owned, earned and dark social, and introduced labeling to streamline sponsor reporting and campaign categorization. The result: Make‑A‑Wish achieved a 41.5% year‑over‑year increase in social engagement, faster and more frequent sponsor reporting, and clear evidence that earned posts convert better than owned posts — outcomes driven by Simply Measured’s tools.

Make-A-Wish

Jennifer Parsons

Social Media Strategy Manager