Case Study: ANSYS achieves 19% year-over-year social engagement growth with Simply Measured

How Simply Measured Continues to Help ANSYS Grow Their Social Engagement by 19% Year-Over-Year

ANSYS, a global leader in engineering simulation software, struggled to extract meaningful social metrics because Sandy Adam, Global Manager of Social Media Marketing, was a one‑person team managing LinkedIn, Facebook, Twitter, Instagram, and YouTube. To avoid a “spreadsheet nightmare” and get cross‑channel insights, ANSYS adopted Simply Measured’s social analytics solution to aggregate platform data and simplify reporting.

Simply Measured consolidated ANSYS’ metrics into intuitive, visual reports that enabled campaign‑level measurement, hashtag and mention tracking, and easy sharing across the organization. As a result, ANSYS achieved a 19% year‑over‑year increase in engagement, a 30% increase in new social campaigns, and a 200k increase in total audience size, while Sandy saved time and could scale social efforts with clearer ROI.

ANSYS

Sandy Adam

Manager of Social Media Marketing