Case Study: HangarFour achieves expanded client partnerships with Simply Measured Listening

HangarFour Expands Client Partnership with Simply Measured Listening

HangarFour, the creative arm of DKC, needed a scalable way to expand client partnerships by demonstrating new value from events like BeautyCon. With limited time and resources to capture on-the-ground social conversation, the team sought an easy-to-use listening solution and turned to Simply Measured Listening to quickly capture event-driven social data without complex query work.

Using Simply Measured Listening at BeautyCon LA, HangarFour set up fast queries and delivered visualizations and influencer insights—total volume trends, emerging micro‑influencers, most-shared content, a word cloud, and dashboard screenshots—to show the broader social conversation. The client was impressed and added the social conversation insights service to future projects, strengthening the relationship and giving HangarFour a repeatable, efficient way to demonstrate measurable event impact.

HangarFour

Dixie Roberts

VP of Digital