Case Study: CDK Global achieves 97% increase in social-driven business value and 143% higher social conversion with Simply Measured

CDK Global Measures and Increases Content Conversion and Shareability with Conversion Tracking

CDK Global, a global provider of automotive retail technology, needed to understand which thought‑leadership content resonated, how social drove traffic-to-conversion value, and whether social increased awareness of its redesigned Digital product line. Social Media Manager Kelsey Kruzel turned to Simply Measured and its Conversion Tracking (and Content Share Tracking) to measure full‑funnel impact from awareness through bottom‑of‑funnel conversion.

Simply Measured’s tracking showed the new shopper‑focused thought leadership outperformed prior topics and proved social’s business impact: conversions and business value from content pages roughly tripled, with a 97% increase in business value from all social traffic, a 143% jump in social conversion rate (owned social), and a 61% rise in content shareability month‑over‑month. Simply Measured’s data also revealed heavy “dark social” sharing of Digital product pages, helped justify added budget and a new social media coordinator, and spurred an employee advocacy program to amplify referrals.

CDK Global

Kelsey Kruzel

Social Media Manager