Case Study: Airbus Endeavr achieves faster, wider defence innovation partner sourcing with SimplyDo

Airbus Endeavr identifies 582 research partners with Simply Do

Simply Do helped Airbus Endeavr, a unique collaboration between Airbus, the Welsh Government, and Cardiff University, overcome its challenge of identifying and engaging hard-to-reach Welsh research partners for its defence innovation funding competitions. The previous process, which relied on networks and inbound enquiries, limited the initiative's reach and impact.

The solution involved using Simply Do's platform and services to co-create and host innovation challenges, then identify and engage a targeted pool of local applicants. This approach resulted in 60 research proposals being submitted. From these, 10 research partners were selected for funded R&D, significantly reducing the administrative burden for Airbus Endeavr and providing a positive experience for applicants.

Airbus Endeavr