Case Study: Cognex streamlines front-office operations with Simplus and Salesforce

Cognex consolidates 4-5 systems into one Salesforce platform with Simplus

Simplus partnered with Cognex, a global leader in machine vision and industrial automation, to address the next phase of its digital transformation. After modernizing its back-office systems, Cognex sought to implement a new front-office platform to streamline global operations. They selected Salesforce as the platform and chose Simplus as their implementation partner for its quote-to-cash expertise.

Simplus provided comprehensive Salesforce implementation and integration services for Cognex. The solution consolidated multiple systems into a single Salesforce platform, integrated the lead capture system, and built customizations for managing opportunities, pricing, and complex discounts. As a result, Cognex users shifted from using four or five systems down to primarily one, enabling them to efficiently manage hundreds of opportunities and sales deals with large, bundled configurations.

Cognex